Welcome, humans.

Tim Cook confirmed in Apple’s Q4 earnings that the company is not lagging in AI. In fact, a lot of its latest features, such as Personal Voice, are AI-driven, even if they don't make the headlines as AI innovations.

+1 on this. AI will power so many applications but we’ll have no idea cause it’ll be cookin’ on the backend. Think of it like the salt of the internet: making everything taste good but not mentioned in any dishes.

Here’s what you need to know about AI today:

• X launched Grok, its competitor to ChatGPT.

• Engaging ChatGPT with a touch of "emotion" elicits superior responses.

• It’s not easy for artists to prevent their artwork from being used to train DALL-E 3.

• Big Tech's venture into AI startups is reaping rewards.

Elon’s ChatGPT Rival Is Finally Here.

Elon Musk’s ChatGPT alternative “Grok” is finally here—for cozy friends and insiders, of course.

Grok is somewhere in between ChatGPT-3 and GPT-3.5 in capability.

So while impressively efficient having just been trained on 33B parameters over two months, Grok is definitely a ways behind ChatGPT-4.

But it’s pretty darn unique from anything we’ve seen.

For one, it has a stand-out personality. Like, the type of energy you get at a NYC comedy club at 2am (see here for proof). So Grok definitely sounds the most humanlike from any chatbot we’ve seen, which is a +1.

It’s also an open book, designed to answer “almost anything.” This diverges from ChatGPT's very cautious approach to potentially harmful content—a point Musk has vocally criticized.

It pulls the latest info from Elon’s other playground X/Twitter so you get real-time information. Clever. Conveniently, Grok is currently available to anyone paying $16/month for X Premium+.

Here’s our take: It’s never a bad idea to doubt Elon Musk latest ambitious projects—at least not publicly—but Grok is starting way behind in the race considering GPT-3 was trained half a decade ago.

The real-time knowledge via X Twitter is definitely a pro, but it has a lot of work to do to catch up to ChatGPT-4’s IQ and reasoning.

Grok will also be making its way into Teslas, so users can feel sustainable while cheffing up cocaine in the back seat!

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This Unexpected Prompting Technique Actually Works.

Despite ChatGPT not being human … it is designed to mimic human intelligence … so treating it as though it possesses emotions … could actually yield better outcomes.

This 32-page study is proof.

Researchers discovered that tacking on “emotional stimuli” to ChatGPT prompts can improve performance.

Which sound like this:

• “this is very important for my career”.

• “you’d better be sure”.

• “your commitment to excellence sets you apart”.

In layman’s terms: put ChatGPT under pressure and hype up its abilities, like you’re coaching a high school football team.

fake it till you make it!

Around the Horn.

• Like Amazon, Google is giving advertisers AI tools to enhance product images.

• Animated AI produces sick animations and educational videos on neural networks.

• OpenAI’s new policy lets artists opt out of DALL-E 3 training their artwork but it’s “time-consuming and complex”.

• Big Tech is investing billions into AI startups and already seeing returns.

Treat(s) To Try.

AI will hyper-personalize everything, from insurance to art (more on this).

And, of paramount interest to the modern business professional: email marketing.

The great Hampton blog highlighted a few AI-powered tools that founders are using for targeted emails:

• LinkedIn Sales Nav to target leads.

• PhantomBuster to scrape LinkedIn profiles.

• Make.com to scrape the lead's website copy & have GPT-4 write custom emails.

• Instantly to send emails.

We curated the top 27 tools you need for work in our “Top Tools For Business”!

Monday Meme.

A Cat's Commentary.