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šŗ The truth about Apple Intelligence
PLUS: Elon is flat-out wrong about Apple
Welcome, humans.
Last month, Google's AI was spotted suggesting some wild ideas, like slathering pizza with glue. Itās just a unique culinary journeyāyou wouldnāt get it!
Google promised to do better, but merely three weeks later, its AI is once again proposing we sprinkle 1/8 cup of Elmerās glue into our tomato sauce!
The kicker? It references a Business Insider piece that initially reported on the fact that Google suggested glue on pizza. Is this the way AI ends us all? By force-feeding us glue on DIY pizza night?!
Hereās what you need to know about AI today:
Elon Musk threatened to ban Apple devices from his companies.
We're breaking down how Siri with AI really works.
Elon Musk withdrew his lawsuit against OpenAI.
AI startups snagged 40% of all VC funds in May.
On the podcast: Apple Intelligence, what it all means, and the real winners and losers from this announcement (Apple Podcasts, Spotify, YouTube).
Debunking myths re: Apple Intelligenceā¦
Yesterday, Apple did an impressive job demonstrating the real-world utility of its new AI tools.
Still, there was a lot of confusion on two fronts:
When is this stuff coming?
How the heck does it work (specifically, is it really private)?
The frustrating thing about Apple Intelligence is that no one can use it yetāyou likely won't see (A)iOS 18 until September, and it'll require an iPhone 15 Pro, iPhone 15 Pro Max, or newer iPads/Macs with M1 chips.
To its credit, Apple is investing heavily in ensuring all this AI stuff stays private, meaning the AI keeps what it learns about you from your apps strictly between you and your device.
So donāt listen to Elon Musk, whoās spreading significant FUD (Fear, Uncertainty, Doubt) by threatening to prohibit Apple devices at his companies.
BTW, getting duped by the Community Notes on the platform you own is like a magician being fooled by their own magic trick: embarrassing.
Still, Apple couldāve done a better job explaining how all this really works behind the scenes. Hereās what will really go down when you ask Siri with AI a question:
For almost all questions, Siri uses AI that lives on the device, aka it wonāt need to hit up the cloud or ChatGPT, aka your question wonāt ever leave the phone.
These on-device models are decent (theyāre built on top of open-source models) and outperform Googleās on-device model, Gemma-7B, 70% of the time.
For more complex questions like āFind the photo I took at the beach last summer,ā Siri will consult a smarter AI model that runs on Appleās servers.
When Siri sends your question to Appleās servers, your data is anonymized and not stored there forever.
Now, for longer questions like āCan you help me create a weekly meal plan?ā or "Rewrite this email using a more casual tone,ā Siri will use ChatGPT only if you give it permission to.
Even if you opt for "Use ChatGPT," OpenAI isnāt allowed to store your data.
Apple Intelligence
Minute 14:48 of Marques Brownleeās Apple Intelligence video gives a good summary of these points.
Why it matters: Even though using ChatGPT will stay private on iOS, it's not ideal to have to approve using ChatGPT every time you ask a complex question.
We suspect Apple is developing a GPT-4o-level AI model to embed directly into its devices so it doesnāt need any third-party AIā¦
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Around the Horn.
Elon Musk dropped his lawsuit against OpenAI in California.
Brazilās government is paying OpenAI to speed up the screening of thousands of lawsuits to reduce costs.
Microsoft is ditching its GPT Builder feature in Copilot Pro, which previously let users create custom versions of ChatGPT.
40% of all global venture capital funding in May went to AI companies.
Treats To Try.
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A Cat's Commentary.
Thatās all for today, for more AI treats, check out our website. Get your brand in front of 450,000+ professionals here. See you cool cats on Twitter: @nonmayorpete & @noahedelman02 |
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